Built for shops that do their own marketing.
Auralata started because the same evening kept repeating: a shop owner with a good product, a decent photo, and four dashboards to copy the same offer into — email here, SMS there, WhatsApp templates somewhere else, and an ad account nobody had opened in a month.
Approval before anything
Nothing leaves the product without a person pressing Approve. Not the AI, not a flow, not a schedule. It is the reason a shop can hand the tool to a junior and sleep.
Consent is not a checkbox
Email, SMS, WhatsApp and Viber are four separate permissions, stored per person and shown on every audience count. A campaign that would reach someone without one cannot be scheduled.
The cost is on screen before you send
Every campaign shows what it will cost and what it draws from your plan before you approve it. One price per store, VAT included, and an invoice that itemises the same numbers you saw.
Why a smaller shop needs a different tool
The large platforms are priced and designed for lists of hundreds of thousands. A shop with eighteen thousand subscribers pays for capacity it will never use, and still ends up writing four versions of the same sentence by hand, in four interfaces, on the same evening.
At the same time the constraints are real and unglamorous: an accented character turns an SMS into Unicode and halves the segment, WhatsApp templates have to be approved by Meta before a promotion can run, mailbox providers enforce a complaint threshold measured in tenths of a percent, and consent has to be provable per channel rather than per person.
How we build
Small releases, in public, with a changelog that names what changed. Everything in the product is drawn from one design system, so the plugin does not look like four different products glued together. When something is a prototype, it says so on the screen.
Who is behind it
A small team, working as Fokus Labs OÜ in Estonia — product and design, engineering, and the support inbox that all three of us read. If you write to us, you will be answered by someone who can change the thing you are writing about.
Where this is going
The near list is short on purpose: more channels only when they earn their place, better measurement of flows, and a version of the brand kit that a designer can hand over instead of describing.