Terms of service
The agreement you accept by using Auralata. How we handle personal data is in the privacy policy, and the terms for your customers' data are in the data processing agreement.
1. What Auralata is
Auralata is a marketing tool for WooCommerce shops. It generates content, builds campaigns for email, SMS, WhatsApp, Viber, social and Meta ads, runs automated flows, and reports on what they earned. It connects to your shop through a connector plugin that you install.
Auralata does not send anything on its own. Every campaign, flow message and ad waits for a person with the right role to approve it.
2. Your account
You need a real company and a valid VAT number where one applies. You are responsible for everyone you invite and for what they do; roles decide who can create, who can approve and who can see billing. Keep credentials to yourself — two-factor authentication is available and recommended.
3. Plans, price and payment
- Plans are priced per connected store, per month, and all prices include VAT where VAT applies. Businesses with a valid VAT number in another EU country are invoiced under the reverse charge.
- There is no free trial. The first month is charged when you connect the store, and every following month on the same date.
- Each plan includes an allowance of emails and AI credits. Nothing rolls over — unused allowance ends with the billing period.
- Usage above the allowance is billed at the rates shown on the pricing page and inside the product, on the next invoice.
- Sending credits for SMS, WhatsApp and Viber and any advertising budget are paid to your own provider at their price. We add a handling fee that is shown before every send.
- You can set a monthly ceiling for AI spending. When it is reached, generation stops and asks; it does not keep spending.
4. Cancelling and refunds
Cancel at any time from Billing. The subscription runs to the end of the paid month and is not renewed; we do not refund a month already started, because the capacity for it is already bought. Sending stops, nothing is deleted immediately, and you can export profiles, campaigns and the brand kit for twelve months.
5. What you may not do with it
- Send to people who did not consent on that channel. The product enforces this; working around it is a breach of these terms.
- Buy, rent or scrape lists, or import a list you cannot prove consent for.
- Send content that is illegal, misleading about who you are, or in breach of the rules of the channel — Meta's WhatsApp policy, for example.
- Use the AI to imitate another brand, forge endorsements, or produce content that infringes someone else's rights.
- Resell access to the product as your own, or run automated load against it beyond normal use.
If any of this happens we may suspend sending first and talk afterwards, because the alternative is your domain and our platform being blocked together.
6. Who owns what
Your shop data, your lists, your brand kit and everything generated for you remain yours. We claim no licence to your content beyond what is needed to run the service — storing it, rendering it, and sending it where you tell us.
The product itself, its design system, its templates and its documentation remain ours. The format library and the starting templates may be used inside your campaigns without restriction; they may not be repackaged and sold on.
AI output is not automatically protected by copyright everywhere. You are responsible for checking that what you publish does not infringe a third party's rights, which is why every generated item is labelled and editable before it goes out.
7. Availability and support
We aim for 99.5 % monthly availability of the product, excluding planned maintenance announced at least 48 hours ahead — see the status page for what that looks like right now. Sending depends on the providers you connect, and their outages are not ours to fix, though we will tell you what we see. Support is by email, Monday to Friday, with a first reply within one working day.
8. Liability
Nothing here limits liability for intent, gross negligence, personal injury, or anything else the law does not allow to be limited. Beyond that, our total liability in any twelve-month period is capped at the fees you paid in that period, and we are not liable for lost profit, lost revenue or lost goodwill.
Specifically: we are not liable for a campaign you approved, for content the AI produced and you published, or for charges from your own sending provider.
9. Changes
We can change these terms and the prices. Material changes are announced at least 30 days ahead, in the product and by email, and take effect on your next billing period. If you do not accept them, cancel before that date and nothing is charged.
10. Law and disputes
Estonian law applies and Harju County Court in Tallinn has jurisdiction. If you are a consumer rather than a business, the mandatory protections of your own country still apply. Before going to court, write to info@auralata.com — most of this is solvable by a person reading the message.